Supermarket food: Stefan Gates compares fruit and veg cost
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Food deliveries have become more popular over the last year due to the coronavirus pandemic and people self-isolating. Tesco is set to roll out a service that makes this quicker for shoppers.
Tesco expanded its delivery service during the pandemic to keep up with growing demand.
This has included adding more slots and introducing Delivery Saver passes to give customers better value.
It recently trialled a Whoosh delivery service in one store in Wolverhampton.
This aims to deliver a range of groceries to consumers guaranteed to arrive within an hour.
Eager shoppers simply order on the app or website and choose to have items delivered by bike, moped or car.
The service comes with a delivery charge of £5 on all rapid orders.
Following a successful trial, the retailer has announced it will roll out to more locations.
Where can you find it?
Customers will be able to use the service in 11 more branches based in England.
These will be located in Express stores in London and Bristol.
If successful, more parts of the country could soon get to experience the service.
As it stands, however, the model is still in the test-and-learn phase.
During an announcement this week, Tesco CEO Ken Murphy spoke about the logistics of rapid delivery.
He said: “It’s a hot market. It’s something that seems to be attracting a lot of money and investment and a lot of attention.
“The truth is we are unsure yet about the economic proposition and we’re not entirely sure about what the customer need is.
“Is it 10 minutes? Is it half an hour? Is it an hour?
“I would describe our view on it as we’re very curious about what the proposition could look like.
“We’re very curious about what the customer need really is and we’re very curious about what a viable economic model could look like.”
Tesco is not the first retailer to offer speedy delivery to customers.
Asda has trialled a partnership with Just Eat to deliver groceries in as little as 30 minutes.
Waitrose and Morrisons have also teamed up with delivery apps to offer same day deliveries.
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