Nexstar is bringing together two of its prized properties this spring with the debut of a daily “The Hill” program on NewsNation.
Chairman and CEO Perry Sook revealed that the long-gestating series based on the political news outlet, acquired by Nexstar in 2021, will premiere in April and run Monday-Friday.
“Next steps for us, obviously, Elizabeth Vargas is going to the network in April,” Sook said. “And by the end of April we will have a program schedule that will be news 24/5. So we will be a 24-hour news network Monday-Friday by the end of April and that will include the daytime expansion, the addition of ‘The Hill,’ the addition of the ‘Elizabeth Vargas Reports’ show at 6 o’clock Eastern, Monday-Friday. And at that point, obviously, we’re getting higher cost per thousands in news programming than we did in off-network programming. We’ve been able to substantially grow our distribution revenue because of news content and being one of five networks rather than one of a hundred general entertainment networks.”
More to come…
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