This is how much clothing is thrown away every five MINUTES in the UK: Thought-provoking image sheds light on wasteful fashion as 64% of shoppers admit to owning clothes they’ve only worn once
- Around 350,000 tonnes of clothing are binned every year in the UK
- Image reveals how much clothing is thrown away every five minutes in the UK
- Stylist urges shoppers to think about re-purposing clothes rather than binning
This shocking image captures the 3.5tonnes of clothing that is thrown away every five minutes in the UK.
The thought-provoking photo was captured as part of a London Fashion Week campaign designed to shine a light on the waste caused by fast fashion which is worn once and never again.
A survey carried out on behalf of Vanish revealed some 64 per cent of people own an item of clothing they’ve only worn once and have no intention of wearing again.
Thought-provoking images feature 3.5 tonnes of fashion items which were set for landfill, with it being the colossal amount of clothing thrown away every five minutes in the UK
Half of respondents say they own clothing they’ve never worn. When it comes to disposing of clothes, some 16 per cent say they simply throw them in the bin.
Almost a quarter (23 per cent) said they tend to get rid of clothes when they’re bored of the item and 22 per cent have discarded items because the colour has faded.
Each year 350,000 tonnes of clothing is thrown away by British shoppers.
But stylist Miranda Almond explained there are plenty of other options available to shoppers who have grown tired of their clothes.
She said: ‘Before you go out and buy something new, before you throw away that item that’s been unloved and unworn lying in the bottom of your wardrobe, think again.
To highlight the ongoing problem of fast fashion, stylist Miranda Almond (pictured) has sifted through the rejected items to curate a new collection, the ‘Rewear Edit’
‘With a little imagination, love and restoration that item can be re-worn and reimagined to have a super stylish second life.
‘Think about rewearing as the most timeless style statement yet!’
Caroline Rush, British Fashion Council, said: ‘As the world turns its attention to the incredible collections at this year’s London Fashion Week, our partnership with Vanish is here to remind people of the joy of restyling and reimagining their wardrobes and to give their clothes the lifespan they deserve.
‘We are dedicated to working with Vanish to explore positive consumption for a more sustainable world.’
While 20 per cent have disposed of clothes because they are stained and 19 per cent have done the same as a result of ‘minor damage’
Source: Read Full Article
