When it comes to beauty products, fragrance is easily the most expensive category of them all. Unless you’re well versed in perfume dupes of higher-end buys, it’s likely that your all-time favourite scent sets you back a pretty penny.
We all know that misting our favourite fragrance has an instant positive impact on our mood, but did you know your spritzing habits could be costing you more than they should?
Research conducted by The Fragrance World has found that many of us are over-spraying our precious perfumes and using more than necessary. The optimum number of sprays is three, but according to the company the most common number of sprays made by the average perfume wearer is much higher at seven.
"We surveyed the most popular perfume brands to get an average cost per 100ml (when purchased in 50ml bottles, this price increased in the smaller bottles)," a release reads.
Based on this average, The Fragrance World estimates the cost of women’s perfume to be 94p per application – racking up to £6.50 a week, £26.32 a month, and £315.95 a year.
Cut down to just three sprays a day, then, and you’ll only use £2.79 worth of perfume a week, or £10.92 a month, or £131.04 a year – saving yourself almost a couple of hundred pounds a year on perfume spends.
The moral of the story is sometimes less is more. Here are a few of our favourite new scents to shop now – spritz carefully!
Wylde Moon (borrowed from) The Wild,£42 here
Holly Willoughby’s first foray into fragrance, (borrowed from) The Wylde is inspired by nature and designed to “capture the evocative aroma of a wild country garden after rainfall”. It's exactly how we'd imagine Holly to smell, a mix of bergamot, geranium and blackcurrant as top notes, jasmine, rose and mint as middle notes, and base notes of amberwood and musk.
Jo Malone London Red Roses, £55 here
Jo Malone London has given one of its best selling colognes a limited edition bottle for Valentine’s Day. If you love rose fragrances, this is your perfect match, with the hero note sitting alongside violet leaf and lemon. Some rose scents can feel a little old-fashioned, but this one is super elegant.
Beauty Pie Mandarin Leaf, Freesia, & White Cedar Eau de Parfum, £21.46 for members
Beauty Pie members go wild for the brand’s fragrances, and rightly so. Citrus fans will love this one: a delicate mix of mandarin leaf and freesia on a woody cedar and musk base. Fans say it’s a really great, clean everyday perfume.
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