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The Grammys 2021 telecast is going down at 8 p.m. Sunday, March 14, on CBS — and Bulova just became the exclusive music event’s official timepiece partner.
To celebrate, every first-time Grammy-winner on the show — hosted by Trevor Noah and featuring dozens of performers — will receive one of its luxury watches, along with their beloved Grammy statuette.
“It is an honor and a very unique opportunity for Bulova to use the Grammium alloy in these special timepieces,” said Jeffrey Cohen, president of Citizen Watch America, told The Post. “These first-time winners can wear this memento as a daily reminder of their incredible musical achievements, and now the public can have their own piece featuring this rare material.”
Every watch is engraved with the iconic Grammy Awards logo — and will even feature the recipient’s name.
Among the coveted recipients of a particularly special gift will be the winner of the lauded Best New Artist Award. A musician can land that honor only once, which means that Megan Thee Stallion, Noah Cryus, Ingrid Andress, Phoebe Bridgers, Chika, D Smoke, Doja Cat and Kaytranada are all up for an especially unique special-edition timepiece.
But you don’t have to be a Grammy-winner to score these must-have pieces because Bulova has made the limited-edition collection available to the public. And with such great prices, you can shop the luxurious goodies without breaking your budget.
We’ve even pulled together our faves from the bunch, so you can grab what you like — and rock these limited-edition timepieces like your favorite music celebrity.
Silver Precisionist Special GRAMMY ® Edition
GRAMMY® Automatic Watch
Latin GRAMMY® Automatic Watch
Latin GRAMMY® Gemini Watch
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