Celebs Go Datings Anna shares why naughty Ulrika Jonsson dates younger men

Celebs Go Dating agent Anna Williamson has revealed the reason why "naughty" and "energetic" Ulrika Jonsson fancies younger men.

Anna stars as the resident dating expert on E4's First Dates, which sees celebrities like Ulrika matched up with potential suitors in a bid to find love.

This year's series has seen Ulrika join the likes of TOWIE's Chloe Brockett, Married At First Sight's Nikita Jasmine as well as Apprentice star and Daily Star columnist Ryan-Mark Parsons in a star-studded quest for love.

However, this series saw Ulrika, 54, tell viewers she is normally drawn to younger men – despite being set up on dates with some older guys.

Anna spoke exclusively to Daily Star at the London book launch for her latest dating book, Where is the Love? – and gave us special insight into Ulrika's dating desires.

The TV love guru said Ulrika is "young at heart" and seems to find younger blokes more "fun" than some of the more mature gentleman she's gone out with.

Anna said: "Ulrika is really young at heart and she's such a wonderful, kick-a**e woman. I'm such a fan of her, I really am. She's such a warm woman. She's just got such a killer personality.

"She's funny, she's intelligent, she's a bit naughty. I think she finds with the slightly older gentleman, as you see on the show, a little bit more conservative, and I think that's purely age difference.

"The younger guy can be a little more fun, and Ulrika essentially is a lady that likes fun and my goodness, she deserves it."

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"She's a very energetic woman. She's very articulate, she's very smart, and she really deserves someone that can meet her match – fun but also grounded."

The dating expert also explained how Ulrika's self-esteem has improved since starring on the show.

She said: "What I would say is Ulrika has certainly left the show with much higher self-esteem than when she started, and that was the main thing we really wanted to do."

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Ulrika recently said a successful date likely involved getting down to business in the bedroom.

She previously told The Sun: "A good date is what? One that ends in sex? That is why people are hooking up. Let’s not pretend."

The mum-of-four has been married three times and has four children.

She shares her first son with cameraman John Turnbull, a daughter with hotel manager Marcus Kempen, one daughter with Lance Gerrard-Wright and a son with advertising exec Brian Monet.

You can pre-order Anna's new book here, titled Where is the Love? The Honest Guide to Dating and Relationships.

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