Gemma Collins transformed into a 1960s glamour-queen after undergoing a stunning makeover.

The TOWIE star, 40, look totally different while rocking an Amy Winehouse inspired hairdo, the backcombed beehive as she smouldered for the camera.

To complete her unique look, she even opted for fabulously flicked winged liner – much like the late Back To Black hitmaker had also sported during her days in the limelight.

In one image, the Diva Forever star brought the sex appeal as she rocked a gorgeous white, A-cut and long-sleeved frock, highlighting her dramatic weight loss as she posed with a red bag for a pop of colour.

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The garment complimented her newly toned curves and boasted an elegant V-shaped neckline, no doubt leaving her fans very hot under the collar.

Of course, in true Gemma fashion the item featured some bling and sparkle which brought the dress to life.

In another image, the reality TV star modelled a deep shade of red and looked utterly mind blowing.

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Gemma had teamed up with designed Valentino which is the sister company of Hugo Boss.

The sassy photoshoot also featured a number of stylish handbags – with all items belonging to the Italian fashion house.

When it comes to striking up a pose, the GC is no stranger but this is her first real modelling gig and she absolutely killed it as she struck a series of poses for the photographs.

The TV starlet kept her cards close to her chest and didn't open up too much about her time in front of the lens.

However, it was clear to see that she certainly was a fan of the results and took to her own Instagram account to show off the snaps.

She simply captioned: "@maisonvalentino," and "@polyesterzine".

Soon after posting, her social media was brimming full with praise, with some fans comparing her to singing legend Adele and Hollywood star Diana Dors.

"You look like a young Diana Dors," chimed one fan.

"You look like Adele," said another.

A third added: "Divine Diva."

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