Gwyneth Paltrow has risked a backlash by adding another X-rated sex toy to her Father's Day gift guide.
The Hollywood beauty previously listed a prostate stimulation device called Hugo on her GOOP present list for dads, leading to a fair few raised eyebrows.
And the site is now promoting a £160 penile masturbation toy which is "designed to give the feeling of a female orgasm".
READ MORE: Gwyneth Paltrow suggests vibrating anal sex toy named ‘Hugo’ as ideal Father’s Day gift
The Arcwave Ion is described as "sleek" and "powerful" and apparently uses " Pleasure Air" technology "to suck and massage".
"Using a bit of water-based lube, slide your penis into the Ion, let the device rumble awake, and explore stroking motions and eight levels of suction, from gradual build-ups to intense peaks," it says on the GOOP site.
"Ion is made with 'smart silence' technology, so the device automatically turns on when in contact with skin and switches off when you set it aside."
Gwyneth, 50, has recommended all sorts of unusual items and ideas since launching her wellness brand, including candles scented like your private parts and vagina steaming.
But some people reckoned she'd overdone it a bit when she added the steamy £176 Hugo to her list of pressies for dads last month.
TV host Lorraine Kelly was among those to weigh in, giggling on her show that enough was enough.
"Stop it! Gwyneth stop!" laughed the presenter.
"You've gone too far, it has to stop right now."
Gwynnie doesn't leave mums out either – she also had a few racy toys for the ladies on her last Mother's Day gift guide.
Her sizzling suggestions included a clitoral stimulator and a vibrator and lube set.
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