Linda Robson has admitted she has been given a swear jar by ITV bosses after she accidentally dropped the F -omb live on air.
The Loose Women panellist spoke about her recent mishap as she chatted to Daily Star Online at the Daily Mirror's Pride Of Britain Awards.
Linda, 50, slipped up and said "f***" accidentally when she thought they were still in rehearsals for the live broadcast.
Now producers have banned her from swearing in the studio – and introduced a swear jar to try and curb her use of obscenities.
She exclusively told Daily Star Online: "It was a genuine mistake. I was all shaken… and then I had to go back on air.
"Bosses sent an email round saying I’m not allowed to swear in the studio at all now and they’ve got me a swear jar."
The slip up came when the panel were discussing ITV's cash competition where one lucky viewer could win a million pounds.
As she wheeled a safe containing the cash into the studio alongside a security guard she began conversing with her co-stars.
Linda said: "Oh hello ladies. They've left me in charge of the prize – can you believe it?
"This is it! It's one million pounds right here in this trolley. It came straight from the ITV bank account this morning."
Linda then slipped up and let her colourful language flow as she exclaimed: "But how the f**k do I look at it?"
Shocked by her outburst her co-stars gasped in horror prompting her to question their reaction.
Concerned Linda asked: "Are we live on air?"
Loose Women host on the day Charlene White then swiftly apologised to viewers for the swearing as she rushed to limit the offence caused.
She announced: "We’re so sorry. I would like to apologise for Linda's language.
"She knows that she has done wrong. I think Linda had forgotten that we were live on air."
Loose Women airs weekdays from 12:30pm on ITV.
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