Brits inspired by films and TV shows including Harry Potter, Bridgerton and James Bond when booking UK holidays

SIX in 10 adults have booked trips and days out because movies or TV shows have been filmed in those locations, according to a study.

A poll of 2,000 adults found 48 per cent have been inspired to travel to parts of the UK after watching the likes of Bridgerton, Harry Potter and James Bond.

Almost half have aspired to visit filming locations in person since seeing them on the big and little screens when they were in their teens or younger.

But 61 per cent still have places they hope to visit, with Causeway Coast, Northern Ireland – seen in Game of Thrones – number one on their wish list.

Other places include Eden Project, Cornwall (Die Another Day) and Hampton Court Palace, London (Bridgerton).

Along with Bletchley Park (The Imitation Game) and Glencoe (Harry Potter, Braveheart, Skyfall).

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The National Lottery commissioned the study ahead of its annual ‘Open Week’ initiative – which offers free or discounted entry to various UK attractions, including many seen on screen.

More than a third have ventured to filming locations in the hope of experiencing ‘the magic of TV’ and three in 10 want to feel closer to their favourite characters.

While four in 10 of those who’ve visited locations featured in movies and television have done so to get insider knowledge on a show or film.

As a result, the 'The Insider’s Guide to The National Lottery Open Week' has been developed – it includes details of movie and TV locations, and more.

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TV presenter Vick Hope has had a sneak preview of one of the places featured in the guide – London’s Hampton Court Palace, learning more about the Bridgerton filming location from Historic Royal Palaces team member, Rosie Holmes.

Vick Hope said: “As a huge TV fan, exploring the impressive Hampton Court Palace that features in the opening scenes of Bridgeton was a great experience.”

Among those polled, 58 per cent said a place is more appealing if it has made it to screen.

As a result, 46 per cent would happily travel long distances within the UK just to see attractions or locations which have appeared in favourite shows and movies.

Darren Henley OBE, chief executive of Arts Council England and chair of the National Lottery Forum, said: “Television and cinema are an integral part of UK culture, providing us with wonderful memories.

"Trips to these sites are pilgrimages that help bring favourite shows and films to life.

“The National Lottery Open Week is a great opportunity for people to explore some of them, including The Eden Project, Hampton Court Palace and the Black Country Living Museum."

"Alongside hundreds of other venues and attractions, they’ll be offering National Lottery players free entry and special offers to say thank you for the £30m they raise for good causes each week.”

Carried out through OnePoll, the study also found travelling the UK to see places they haven’t seen before is among their favourite things to do for 79 per cent.

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Aside from visiting filming locations, motivations for visiting particular areas of the country include exploring wildlife, learning something new, being inspired by history and being dog friendly.

During their visits, more than half of adults also said they turn to venue experts for insider knowledge, with 66 per cent keen to tell others about what they learn.#


1.            Causeway Coast, Northern Ireland (Game of Thrones, Hellboy 2, Dracula Untold)

2.            Eden Project, Cornwall (Die Another Day)

3.            Hampton Court Palace, London (Bridgerton, Victoria, Pirates of the Caribbean)

4.            Bletchley Park, Milton Keynes (The Imitation Game)

5.            Natural History Museum, London (Paddington)

6.            Glencoe, Argyll, Scotland (Harry Potter, Braveheart, Skyfall, Mary Queen of Scots)

7.            Snowdonia, Wales (King Arthur Legend of The Sword)

8.            Durham Cathedral, Durham, England (Harry Potter)

9.            Chatsworth House, Derbyshire (Pride and Prejudice, The Duchess)

10.          British Museum, London (Wonder Woman, Night at The Museum 3)

11.          Glenfinnan Viaduct, Lochaber, Scotland (Harry Potter)

12.          Cairngorms National Park, Scotland (Mary Queen of Scots)

13.          Shakespeare's Globe, London (Shakespeare in Love)

14.          The Lizard, Cornwall (Poldark)

15.          Black Country Living Museum, Birmingham (Peaky Blinders)

16.          Lacock Abbey, Wiltshire, England (Harry Potter, Downton Abbey)

17.          Royal Crescent, Bath, Somerset (Bridgerton)

18.          Lincoln Castle, Lincoln (Downton Abbey)

19.          National Botanic Garden of Wales (Doctor Who)

20.          Bodnant Garden, Wales (The Secret Garden)

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