TICKETS have gone on sale today for Lapland UK's Christmas 2023.
The queues are not for the faint-hearted though, with more than 150,000 people in line this lunchtime.
Parents keen to gain admission the popular attraction in Whitmoor Forest, near Ascot in Berkshire, have spoken of hours-long waits this morning.
Those who want to buy the tickets, which sell out fast, have the option of either waiting online with the booking window open, or leaving their details.
By entering your email address, Lapland UK staff will then inform you when you when you have reached the front of the queue and you'll then have 25 minutes to complete the booking.
This year, Lapland UK will run from November 11 until December 24, with tickets ranging in price from £59 – £149.
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For the lucky children who'll get to visit this year, the event starts with a letter from Father Christmas – inviting them to come to Lapland and help the elves make toys for Christmas.
After a welcome from some cheerful woodland elves a door is opened onto snowy Lapland.
From there, the children engage in tasks with the elves and Mother Christmas, including toy building and gingerbread decorating.
After the immersive activities, families are given 90 minutes free time in the Elves’ Village.
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The wintry, festive town square centred around a large ice rink, with several shops, an elf post office and a restaurant serving food like pizza, mac ’n’ cheese and burger and chips.
Then, a tour of the reindeer enclosure, a seat in Santa’s waiting room and then a walk down yet more snowy paths guided by one of his elves leads to a visit with the big man himself in the quaintest of log cabins.
The attraction is hugely popular and sells out quickly each year, but it is also a big hit with celebrities and royals.
Everyone from Peter Andre to Cheryl Cole have been pictured in the snowy woods, and last year the Prince and Princess of Wales took a secret family outing there shortly before Christmas Day.
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