AN 'undiscovered' part of Europe is set to become popular with Brits wanting cheap holidays.

Albena, in Bulgaria, is lesser-known by UK holidaymakers, who often head to Sunny Beach instead.

However, travel companies Travelgenix and Jupita have teamed up to launch Albena as an alternative holiday hotspot.

Andy Speight, chief executive of Travelgenix, told TTG: "This is an exciting destination to open up to the UK travel industry, and we are thrilled to have been such an integral part of this.

"The agent portal is fantastic, and agents will be really surprised at the affordable rates offered."

He added that it was a "phenomenal alternative to other cost-effective beach holidays such as Turkey".

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Found in the northeast of Bulgaria, the resort was built in the 1960s, and is private-owned.

The two-mile stretch of beach is considered one of the best in the country, with umbrellas and sunloungers to rent for as little as 45p, as well as shops and cafes lining the promenade.

Booze is cheap in Bulgaria, with beer for just a few pounds and cocktails for less than a fiver.

The stretch of sand even has three "beach libraries" with more than 6,000 books you can borrow for free.

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Kids will also love the Aquapark Aquamania waterpark, rated the 8th best in Europe.

The waterpark has both adult and kids slides, as well as lazy rivers with free entry for some hotel guests.

Temperatures hit up to 30C – and the sea is warm too, hitting temperatures of 25 degrees in the summer season.

Sport fans will love the resort too, as there is a range of activities to choose from at the resort including water sports such as kayaking as well as golf and tennis.

If you want a break from the beach, it is also surrounded by the Baltata Nature Reserve to go on a nature hike with the family.

To get there, flights are around three hours from the UK, landing in Varna which is less than 20 miles away.

There are more than 30 hotels to choose from, with some 5* resorts for as little as £85.

Package holidays can be found for as little as £246pp with LoveHolidays, although all-inclusive breaks are only £274pp.

Breaks with Balkan Holidays can be found for as little as £398pp when staying at a three-star hotel Hotel Vita Park, or if you fancy a 5* holiday, stay at the Maritim Hotel Paradise Blue for £729pp.

All of the deals include seven nights and return UK flights, as well as coach transfers, 22kg of luggage and airport charges.

The local currency is Bulgarian lev, but major resorts will likely take card.

English is also widely spoken at resorts – but don't expect many UK holidaymakers.

One British couple wrote on TripAdvisor: "We literally were the only Brits in the village."

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Also becoming popular with Brits is Kavarna, another beach resort in Bulgaria – here is everything you need to know about it.

Otherwise the Bulgaria capital Sofia is affordable, with £30 return flights.

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