Forget working from home… most Gen Zers expect annual promotions just for staying in the job
- 52 per cent of Generation Z – aged 18 to 24 – expect an annual promotion
Dustmen used to joke that they were really ‘refuse disposal technicians’.
But it seems unlikely to raise a laugh with younger workers today, who insist on an inflated job title when applying for roles or promotions.
Research shows that so-called ‘title inflation’ is up by 50 per cent, as job descriptions such as ‘chief cheerleader’, ‘guru’ and ‘chief listener’ are insisted upon by a growing number of workers.
A study found that 52 per cent of Generation Z – aged 18 to 24 – expect an annual promotion, meaning bosses are having to invent a range of fancy new titles (as well some traditional ones) to keep them happy. Job titles that once meant bigger salaries and wider responsibilities such as ‘vice president’, ‘partner’ and ‘principal’ are now being dished out to staff with as little as two years’ experience on the job.
A study found that 52 per cent of Generation Z – aged 18 to 24 – expect an annual promotion
Recruitment specialist Walters People, which analysed online job adverts, descriptions and titles in the UK over a year, found the use of job title inflation helps keep staff happy and is often a substitute for pay rises made difficult by inflation.
Associate director Janine Blacksley (who actually is an associate director) said: ‘It used to be the case that these titles took years of experience and hard work. However, that seems to be changing with professionals being awarded such titles despite only being in the primary stages of their career.
‘Young workers have cottoned on to how candidate-short the market is and if they do not get the promotion they know it will be on offer elsewhere for them.’
Researchers also found a 53 per cent increase over the year in job titles carrying the title ‘lead’ or ‘manager’ requiring just two years’ experience.
Four in ten of Gen Z said their creative thinking is their best asset and should be rewarded as much as experience.
Ms Blacksley said that the research ‘points to prioritisation of an entrepreneurial mindset over traditional experience’.
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