Amanda Holden’s cements her momager status as daughter Hollie, 10, makes modelling debut

She's already described herself as teen daughter Lexi's 'momager'.

And now Amanda Holden' has launched younger daughter Hollie Rose Hughes's career – starring alongside the ten-year-old in a brand new campaign.

The Britain's Got Talent judge and her lookalike daughter wow together in JD Williams' new 'Time Together' collection.

Amanda has been an ambassador for the fashion brand for over a year now and normally stars alongside TV presenter Davina McCall.

However, it seems for the new range the 51 year old has swapped out her partner for someone a little closer to home with daughter Hollie.

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In the cute picture we see the pair playing around as Hollie peers around from hiding behind her mum with a big grin on her face.

Amanda is pictured wearing a brilliant pink tweed blazer with a great pair of blue jeans and white trainers.

The Heart FM host posted the brands advert for the three new edits that it has launched on to her Instagram and has received over 32,000 views.

The post was captioned "The perfect Staycation this bank hol. Picnic blankets, music playing, drink in hand. Be the hostess with the mostest and shop the Summer Collections by @jdwilliamsuk – out tomorrow! I spy a little Hollie in the ad too!"


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Fans couldn't contain their excitement at seeing Hollie in the advert as one user commented: "Hollie is adorable! Love that she's in the ad as well."

Whilst a second followed with "Teamwork with Mummy. Good job, Hollie."

"So glad to see your little angel Hollie being part of this ad, she is literally a mini you," said another.


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A forth user said: "She definitely has inherited your confidence and charm in the spotlight!"

In the video you see the duo dancing and playing with one another as Hollie cheekily applies lipstick on Amanda in one clip.

Hollie is following in her big sister Lexi's footsteps.

The 16 year old recently signed to one of the industry's top modelling agencies, Storm Management, which is known for previously representing one of the biggest supermodels, Kate Moss, as well as Cindy Crawford.

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