TODAY saw the launch of Amazon’s Black Friday two weeks of offers, which will run until midnight on November 25.
The two week long price slashing event will include a huge range of products from electricals and sports equipment to beauty and homewares.
But in light of recent revelations it is understandable for shoppers to be apprehensive about bagging bargains on the popular site.
An investigation conducted by The Sunday Times found some retailers sell the same products cheaper elsewhere, despite consumers being led to believe that they are getting the best deal.
Amazon were also recently accused of making discounts seem up to ten times bigger that they actually are by listing retail prices which much higher than the reality.
The retailers to watch out for this Black Friday
Black Friday has hit! Here's where you should be doing your shopping:
1. Amazon
Black Friday started 12 days ago for Amazon with big reductions on a huge range of reduced products and more offers added as frequently as every five minutes.
2. Argos
Argos is one of the biggest retailers to take part in Black Friday with deals on TVs, games consoles, laptops, cameras and toys.
3. Tesco
Tesco have slashed priced on tech with incredible deals on TVs, consoles and toys.
4. John Lewis
With discounts across all departments John Lewis have plenty of opportunities for savings, especially in the kitchen with a KitchenAid mixer down to just £299.99 from £449.95.
5. Boots
Boots are offering big discounts on grooming products and a selection of their popular perfumes.
6. Sainsbury's
Sainsbury's kept a low profile in the run up to Black Friday but have now released deals on home appliances and electricals.
7. GAME
GAME has huge deals available on their PS4 and X-box bundles, ideal for Chirstmas gifts.
8. M&S
This weekend M&S have launched a "gifting" event as an alternative to Black Friday. There are great deals on Christmas decorations, cosmetics and lingerie.
9. House of Fraser
The House of Fraser sale is packed full of Christmas present prospects with toys, watches and jewellery and kitchen appliances all in the sale.
10. Debenhams
Department store Debenhams has also dramatically dropped prices for the event, kitchen appliances, perfumes and furniture have all faced the price chop.
11. Halfords
Get on your bike at Halfords with great deals on car and bike accessories as well as offers on adult and kid's bicycles.
12. Currys
Currys is a one stop shop for electrical items this Black Friday with reductions on TVs, laptops and speakers.
13. ASOS
This Black Friday ASOS is offering 20 per cent off everything on its site.
14. Very.co.uk
Very.co.uk have cut the price of some fun gifts including a jukebox now at £69.99 from £149, as well as great deals on clothes and accessories from their V by Very range.
15. Smyth's
Head to Smyth's for some cracking deals on children's games and toys.
16. B&Q
Dropping prices of DIY products and tools B&Q are embracing Black Friday this year, lawnmowers and leaf blowers have big reductions and there are kid's toys featured in the sale too.
17. Toys R Us
Toys R Us have cut prices across the store with toys, games and baby products all reduced in the sale.
18. Mothercare
Highchairs and prams are heavily reduced in the Mothercare sale, as well as toys and children's clothes.
19. Morrisons
Morrisons is the ideal place to get hold of some bargain booze with a 3L bottle of Jack Daniels costing just £50, they are also stocking a whole Serrano ham leg for the discounted price of £28.
How can you find all the deals?
All the deals are listed on Amazon’s website.
Head over there and click on the “Black Friday” icon at the top right of the page.
Once on the page you will see the featured details at the top but you can also be able to filter through the offers by using the categories on the left hand side of the page e.g. Camping and Hiking or DIY & Tools.
How can you be sure that you are securing the best deal possible?
It is important to be sure that you are actually getting a great discount before you make your purchase.
DO YOUR RESEARCH It is key that you search the item you are hoping to buy on other sites, including the brand’s own website.
CHECK THE PRICE on Amazon price checking site CamelCamelCamel.
Once onto the site you just need to copy and paste the URL address (the website link) for the Amazon item you would like to review into the bar at the top and click search.
If you scroll down to the bottom of the results page it will tell you the highest and lowest price for the item on Amazon, so you can see if they have previously sold it for less.
BOOKMARK Click on “save for later” on items that aren’t in the sale if you are hoping to buy them and check back over the course of the next few days as Amazon are adding new sale items every hour.
GET FOLLOWING Amazon on Twitter and Facebook and sign up to its deals newsletter to get the latest on any offers.
If you are careful to do your research you are certain to find some good deals. Here is our short list of today’s best bargains:
Philips Sonicare HX8911/04 HealthyWhite+ Electric toothbrush
£56.73 from £140
Singing Machine SML605BK AGUA Dancing Water Fountain Bluetooth Karaoke System with LED Disco Lights, Wired Microphone and 3 CD's – Black
£69.99 from £99.99
Bosch IXO Cordless Lithium-Ion Screwdriver with 3.6 V Battery, 1.5 Ah
£19.99 from £39.99
Lenovo Ideapad 100 15.6-Inch Laptop (Black) – (Intel Core i5-5200U, 8 GB RAM, 1 TB Storage, Windows 10 Home)
£299.99 from £419.99
Circulon Genesis Hard Anodised Cookware Set , 7-Piece – Black
£174.99 from £269.16
LG 55UH605V 55 inch Ultra HD 4K Smart TV WebOS (HDR Pro, Local Dimming, ColorPrime Pro, Ultra Surround) – Silver
£599.00 from £999.00
London No. 1 Gin, 70 cl
£28.15 from £35.19
Garment Steamer, Blusmart 2.2L 1450W Vertical Clothes Steamers Household 6 Steaming Levels Steam
£59.99 from £79.95
Ingersoll Men's Automatic Watch with Analogue Display and Leather Strap
£97.31 from £191.75
3D Surround Sound Stereo Speakers – SCS ETC 7000mAh Portable Charger Power Bank, Wireless Speakers for Hiking, Camping, Biking, Yoga, Swimming
£35.99 from £59.99
Upper Bounce 15 ft Trampoline Protection Cover (Blue)
£21.57 from £35.98
Philips Smart Bluetooth Body Analysis Scale – White (B01FHJ4RVQ)
£69.99 from £90.00
Hair Straightener Brush Anjou Ionic Electric Ceramic Heating Straightening Brush
£27.99 from £49.99
Willnorn Walker6 Wireless Active Noise Cancelling Bluetooth Headphones with Microphone, NFC, 36-Hour Playtime
£54.99 from £99.99
Check latest Black Friday Amazon deals here
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