Amanda Holden's daughter models new Asda collection
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Asda will follow Tesco in expanding its bulk buy concept to more stores. The move comes after the initiative’s trial proved to be popular with customers.
Asda will expand its Deal Deport concept to 10 more stores after a successful trial last year.
The supermarket trialled the bulk buy initiative at its Patchway store in Bristol, before launching a scaled down version in Cardiff.
The concept met customer demand as Asda realised consumers want to buy bigger packs of key products for less.
The move’s expansion will see up to 30 bays – or set of shelves – in existing Asda stores across the country be turned into bulk buy areas.
Asda follows Tesco’s lead as the latter supermarket already has more than 200 bulk buy areas in its stores.
In recent months, Tesco has even begun to expand these areas, using up more space in its stores for bulk buy products.
Asda has confirmed that stores in York, Bootle, Milton Keynes, Toryglen, and Dumbarton will each get a dedicated bulk buy aisle.
Products sold will include Ariel washing pods, Walkers crisps, and Nicky Elite toilet rolls.
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In Asda’s York store, 10 bays will be given over to bulk buy products, while 32 bays will be made available for bigger packed items in the supermarket’s Dumbarton branch.
Customers will be able to shop the concept in the former store from this week, while the latter store’s initiative will not be ready until later this year.
Asda will also trial a smaller selection of bulk buy items in a further five stores across the country.
These branches are in Thurmaston, Stowmarket, Rugby, Leyton, and Bedminster.
Each shop will get between one and four bays of products in bigger packs, such as crisps, household items, pet food, and laundry products.
Asda said customers will also eventually be able to shop bulk buy products online.
Debra Lees, Senior Director of Wholesale and Convenience at Asda, commented on the move.
She said: “Following a successful trial at Asda Cardiff, we’re evolving the bulk buy concept to offer a range of bestselling and popular products within a further 10 stores.
“These stores will receive selected bulk lines such as Nicky Elite toilet roll, Fairy Platinum dishwasher tabs and large boxes of crisps, which help to fulfil a stock up mission alongside our core grocery offer.”
Ms Lees added: “The trial in our Cardiff store has shown there is demand from customers for bigger packs to help them benefit from even better savings when purchasing common pet, household, snacking and cleaning products in larger quantities.”
Supermarkets across the UK are competing against one another to become the country’s cheapest grocer.
As well as Asda, the latest company to promise customers better value products is Mere.
The Serbian brand will open its first UK store in Preston, Lancashire, on August 14.
The supermarket is dubbed the “Russian Lidl” and claims to be 30 percent cheaper than rivals such as Aldi and Lidl.
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