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Ask any bride if they want to save a few quid and they’re sure to say 'I do'. That’s certainly the case for Jess Wright who’s revealed her very own big day perfume, costing an unbelievable £2.50.

The former TOWIE star is due to marry her businessman fiancé William Lee Kemp this summer, and while most of the details are top secret, the veil might just have slipped over her fragrance choice.

Jess has extended her popular Poundland beauty range with a bridal perfume called Happily Ever After, which sounds ideal for her upcoming stroll down the aisle.

"I’m delighted to be extending my beauty collection with Poundland at such an exciting time in my life," she says.

"My new fragrance is my favourite product and it’s just the essence of me, I’m thrilled with it! I absolutely loved trying out the different notes and scent combinations."

Jess has even teased her bridal style by slipping into a stunning white wedding dress to promote the perfume, showing off a cleavage likely to have any good vicar stumbling over his vows.

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The perfume is part of a wider expansion of Jess’s beauty essentials, arriving into 800 Poundland stores. Everything in the new drop also costs a purse-friendly £2.50, and has a certain big day vibe.

We imagine Jess will have her own glam squad on standby for her nuptials, but if she opts to go Kate Middleton style and attempt her own bridal makeup, her latest Poundland drop will definitely come in handy.

There are makeup headbands to keep freshly curled locks out of the face, as well as five makeup brushes to ensure foundation is seamlessly blended. Well, you need those mantelpiece photos to look great, right?

"It’s been a dream to work with the team to develop beauty accessories that are such a big part of my daily beauty routine," Jess says.

Jess’s Poundland range is already a big hit with budget-beauty aficionados, with her lashes, tans and nails winning rave reviews.

During those bleak 2020 days of shut-down salons, her Poundland nails provided a ray of light for those going cold turkey on professional manicures.

Her 24-pack set of falsies became a word-of-mouth sensation on Facebook when shoppers claimed they gave the look of acrylic nails for just a quid.

Jess herself even spotted the reviews and jumped onto Instagram to say how chuffed she was about it.

We reckon her new bridal perfume will win her plenty of new fans too. Well, it certainly ticks the whole “for richer, for poorer” box!

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