Model calls out fashion brands for editing her body so much it ‘doesn’t even look like her’

  • Plus size model Sarah Jane Kelly called out fashion brands for editing her body
  • In a viral TikTok clip she showed an image of one of her modelling shots for Shein
  • She claimed her body had been edited so much that it doesn’t look like her 
  • Sarah slammed the ‘unspoken rules’ of plus sized modelling in another video
  • She said curve models must have hourglass shapes, flat stomachs and thin faces

A plus-sized model has called out online clothing stores for photoshopping her body to make her look slimmer. 

Sarah Jane Kelly, from Sydney, said her body in a picture modelling a top from online fast fashion retailer Shein had been digitally altered so much it didn’t look like her. 

In a viral TikTok video Sarah showed the modelling shot where her skin had been smoothed out, her waist had been brought in and her stomach flattened. 

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Curve model Sarah Jane Kelly (pictured) has revealed how much her body had been digitally altered in modelling shot for online retailer Shein


A viral TikTok video, Sarah showed the modelling shot where her skin had been smoothed out, her waist had been brought in and her stomach flattened

‘When you are the model in the picture and even your body doesn’t look like that either,’ she wrote in the clip.

Sarah tried to contort her body to look the way it does in the image. 

‘And that is on unrealistic beauty standards,’ she captioned the post adding viewers should remember how much models are edited next time they’re online shopping. 

The clip has been viewed more than 1.5million times and received a flurry of outraged comments from frustrated women. 

The Daily Mail Australia have reached out to Shein for comment. 

‘This is why I DESPISE plus size model pictures on Shein and everywhere because they say plus size AND THEN EDIT OUT THE PLUS FROM IT,’ one viewer wrote. 

‘What’s the point of having a variety of models with different shapes if people are just gonna edit them to look like the typical bodies seen in magazines, Instagram etc,’ a second asked. 

‘Wait omg really? I get so insecure because all of the plus size models look skinny. There’s not a roll on them so I can’t buy any of the clothes,’ another woman said.

‘I got rolllllss. And I felt the same till I started modelling and seeing all the behind the scene stuff,’ Sarah replied. 

Many pointed out the edits to the curve model’s waist were obvious by the distorted background. 

Many pointed out the edits to the curve model’s waist were obvious by the distorted background

‘Omg u can see how warped the background flowers are…’ one commenter noticed.

‘The edits are visible around the edges, almost always,’ agreed another.  

This isn’t the first time Sarah has spoken out about issues plus-sized models face in the fashion industry. 

In another viral video she listed the ‘unspoken rules of plus-sized modelling’ from needing to have a flat stomach to posting gym selfies. 

She said curvy models have no fat on their faces and ‘fat toned tummies only’ while showing a slideshow of images of plus-sized models who abide by these ‘rules’. 

In a previous video Sarah called out the ‘unspoken rules’ of plus sized modelling from having no fat on your face, only flat, toned stomachs and hourglass figures

Anyone notice this? #effyourbeautystandards #allbodiesaregoodbodies #plussizefashion #bopotiktok #bodypositivity

Sarah added that curvy models ‘must’ have an hour glass figure and regularly post pictures of them working out and at the gym to their social media accounts to ‘justify’ their health.  

One viewer said she ‘doesn’t feel represented at all’ by plus-sized models as they only have ‘chiselled jawlines’ and  ‘zero double chin’. 

A second wanted ‘more belly representation’ while another said the beauty standards for plus-sized models make her feel self conscious about her ‘chubby’ face.  

‘It’s apart of my self images issues around my face. We get plus size models, but not ones with natural round faces,’ another agreed.

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