How Greggs' Primark clothing became an unlikely hit on social media

Sausage roll chic! Greggs x Primark clothing collection becomes a surprise hit with social media users – as Nadia Sawalha channels Kate Beckinsale by posing in the £8 branded bodysuit

  • Nadia Sawalha, 57, posed up in an £8 Greggs x Primark bodysuit on Saturday 
  • Kate Beckinsale, 49, shared a sizzling snap of herself in the same look last week 
  • But they aren’t the only ones who are fans of the food chain’s clothing range
  • Britons have filled Instagram with ensembles featuring the branded clothing

Nadia Sawalha posed up in an £8 Greggs x Primark bodysuit on Saturday while wolfing down a pasty – after Kate Beckinsale shared a sizzling snap of herself in the look last week.

But the British famous faces aren’t the only ones who are fans of the food chain’s clothing range – with the collection having become an unlikely hit on social media.

Britons have this summer filled Instagram with ensembles featuring the branded clothing from the collaboration – from eye-catching swimsuits to patterned shorts.

Released in June, the 21-piece Greggs x Primark collection includes £6 slingback clogs, a £5 tote bag and even £9 men’s underpants.  

It followed the sell-out success of the fashion giant and bakery chain’s first-of-its-kind limited edition 11-piece collection, which was launched back in early February and sold out within days, only to appear on eBay for seven times the price. 

The hype around the eccentric collection was so hugely popular that in places such as Newcastle and Hull, shoppers queued around the street and wiped the aisles clean within 24 hours.

Here, FEMAIL shares a selection of the best outfits shared online that feature at least one of the products from the range… 

Nadia Sawalha (right) copied Kate Beckinsale (left) wearing an £8 Greggs bodysuit as part of a cheeky Instagram post this weekend

Britons have this summer filled Instagram with ensembles featuring the branded clothing from the collaboration – from eye-catching swimsuits to patterned shorts. Pictured, one woman wearing a whole outfit from the range

Released in June, the 21-piece Greggs x Primark collection includes £6 slingback clogs, a £5 tote bag and even £9 men’s underpants. Pictured, a man hikes the Lake District wearing items from the collection

Looking good! A beaming bride celebrates her hen do by wearing a Greggs X Primark vest top

Fashion! A pregnant woman showcases her growing baby bump while sporting shorts and a hoodie from the range

This collection follows the sell-out success of the fashion giant and bakery chain’s first-of-its-kind limited edition 11-piece range, which was launched back in early February and sold out within days, only to appear on eBay for seven times the price. Pictured, a man wearing a T-shirt from the collection

Strike a pose! A group of women showcase their shared sense of style by sporting branded outfits while on holiday together

Posing up a storm: A man shows off his Greggs X Primark vest stop on Instagram while on holiday

Stylish! A woman sits on some steps in Lincoln while showcasing her ensemble, which includes a hat from the collection

The hype around the first eccentric collection was so hugely popular that in places such as Newcastle and Hull, shoppers queued around the street and wiped the aisles clean within 24 hours. Pictured, a woman sports socks and a hat from the range

Standing out! One runner made sure he commanded attention in a Greggs X Primark vest top

Enjoying his holiday in style! One man posted this snap to Instagram, showing him on a beach while wearing a hat from the collection

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