LadBaby managed to bag this year’s Christmas number one spot with his charity single I Love Sausage Rolls.
The parody, which features guest vocals from Elton John and Ed Sheeran, shifted 136,000 copies with all proceeds going to The Trussell Trust.
LadBaby consists of husband and wife duo, Mark and Roxanne, who initially released their first single in 2018 to fight back against the constant stream of predictable X Factor winner number ones.
In December 2018, LadBaby released a parody cover of Starship's We Built This City. Of course, the lyrics were amended to 'We Built This City on Sausage Rolls'.
Last year, the couple released Don't Stop Me Eatin, a cover of Journey's very own Don't Stop Believin'.
The couple lives in Hemel Hempstead with their two sons Phoenix Forest, born in 2016, and Kobe Notts, born in 2018. They have 2.5 million Instagram followers and 1 million YouTube subscribers
After becoming internet famous with viral video content, the couple has released books as well as music-making them millions. LadBaby's net worth is estimated at £1.2 million in 2021.
This year, Mark caused controversy when he criticised rival band The K***s for their goal of scoring a Number One with their song Boris Johnson Is STILL A F***ing C***.
Mark told The Official Charts: "It takes a certain sort of person to download a song with that in the title, but you never know,"
"There’s definitely an element that people aren’t happy with this government, but our song is for charity – I don’t believe theirs is – and ours is trying to raise more money than ever for food banks.
"It’s something that is even more important given everything that is going on."
He added: "Every year we say this will be the last time, but we keep coming back because the situation keeps getting worse. 7,000 food parcels are handed out every day this Christmas – that shouldn’t be happening in the UK."
The K***s responded firstly by saying they had made 'large donations to MIND and Cardiac Risk in the Young' after the success of their song and then accused LadBaby of 'hawking food banks' for personal gain.
Sharing a statement to The Independent, The K***s then said: "As regards Mark Hoyle’s comments that ‘it takes a certain sort of person to download a song with that in the title’, I agree with him wholeheartedly.
"It takes the sort of person that is prepared to look beyond the tepid diarrhoea that is pumped into people’s consciousness via mainstream TV, radio and the tabloid newspapers.
"The sort of person that is prepared stand up for what they believe in and call out the government on their lies, cover-ups and corruption.
"The sort of person who can see that it was the Conservatives’ politics of selfishness, misery and deprivation that caused this country to need food banks in the first place."
They added: "We may be vulgar in the language we use to get our point across but we would not be so vulgar as to use food banks to hawk records, increase our profile or sign lucrative sponsorship deals.
"Let me be clear, we would not stoop to using poverty, hunger and despair to promote our career like we believe LadBaby have done in this year’s Christmas number one campaign."
The K***s single reached number five despite no radio play or professional marketing budget.
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