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Kim Kardashian has shocked her followers with a striking look, showcasing blonde hair and bleached, barely-there eyebrows.

The 40-year-old reality star revealed the dramatic makeover in an Instagram post, and the move couldn’t be further away from her signature long, dark brown tresses.

Sharing a series of photos and clips from her latest SKIMS shoot, Kim was seen with a bouncy blonde ’do and what looked like no eyebrows – although on closer inspection they appear to have been covered with makeup.

Naturally, Kim’s friends were quick to praise the bold, high fashion look in the comments section of the post.

The Kardashians BFF Jonathan Cheban, aka Foodgod, wrote: “Blonde ambition tour!!!” in a nod to Madonna, while Simon Huck commented that he was “obsessed” with the shoot.

Olivia Pierson also added “So beautiful!” with a heart eyes emoji, while Loren Ridinger added: “Stunning” alongside the fire emoji.=

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However, some of Kim’s followers weren’t quite so keen on her unusual “no eyebrows” look.

“Not a fan of the style. Didn’t recognise you,” wrote one fan. Another added: “You’re the baddest ever but this look on you [is] just not it”.

Meanwhile a third follower commented: “Please don’t bleach your eyebrows”. You can’t please everyone all the time, we guess.

The post comes not long after Kim revealed a mid-length chop in more behind the scenes shots from a shoot.

The look, in her signature dark brown this time, was a modern take on the iconic “Rachel” haircut from decades gone by.

In the images she shared on Instagram Stories, Kim was seen with a chic, long bob with layered ends in a shade close to her natural dark brown.

And while there’s always a chance a celebrity’s new look could be a wig (especially when it comes to the Kardashian family), we thought the dark look suited her down to a tee.

In other news Kim is currently navigating her divorce from rapper Kanye West after the couple filed back in February, citing “irreconcilable differences”.

The couple have four children together – North, eight, Saint, five, Chicago, three, and Psalm, two – and were married for just under seven years.

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