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Kraft Mac & Cheese is launching recyclable cups as sustainability gains popularity
January 13, 2021
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Kraft Mac & Cheese is attempting to go green.
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The two-step macaroni brand is testing a sustainable option with a recyclable fiber-based cup, Kraft Heinz announced on Wednesday.
Later in the year, the company will launch a new product called Kraft Mac & Cheese Shapes, which will use this fiber-based cup in place of traditional plastic, according to its press release. The fiber-based cup will also ditch plastic labels for a direct print-on logo.
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Each fiber-based cup is meant to be recyclable and compostable. Kraft is reportedly working with “outside partners” to come up with cup labels that provide customers instructions on how to recycle it after eating.