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Insta-famous couple LadBaby and LadBaby mum – aka Mark and Roxanne Hoyle – endured a five-hour makeover in a bid to show what it really takes to be a Love Island contestant.
The married social media stars shared the process with their 2.5 million Instagram followers and 1 million YouTube subscribers.
The couple said they were inspired to become islanders after being concerned by the unrealistic expectations viewers of the popular ITV show may put on themselves.
They said they wanted to show their two young sons that it's good to be yourself.
After applying copious amounts of fake tan and makeup, Roxanne, who has previously collaborated with fashion brand In The Style, looked quite different.
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The 37 year old commented on her new look, saying: "I have always been body positive, I like the way I look, I’m proud of who I am.
"It’s really important for young girls to know that they can look good with make-up and glam hair but equally they can look as good without it.
"And sometimes in life it is not achievable to look perfect all the time. It takes a long time to prepare these things behind the camera, on TV, on social media, it’s not real.
"I’ve been a size 22 and I’ve been a size 12 and always been happy. I’m not saying don’t get glammed up, just know that no-one looks like a Love-Islander all the time!”
Meanwhile her husband Mark, 34, went through a similar process, even adding a hairpiece and fake abs.
He said: "A whopping 5million people tune into Love Island every week. But in pretty much every series the Islanders represent the same body time and personality which is just not real life! Love Island shouldn't be setting unrealistic expectations about how people should look.
"We are all diverse and we are all amazing. We want our kids to know that you can be happy and successful no matter how you look and it shouldn’t be based on unrealistic expectations that shows like Love Island are creating."
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Their loyal followers missed the couple's natural looks, with one telling them: "You both look good natural. Young people need to watch this and realise how beautiful they are without all this makeup. Well done to you both!"
Another said: "I’m so glad that you’re shining a light on this topic! There’s so much pressure nowadays on males and females of every age to look a certain way and to be a certain size."
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