WEIGHT Watchers have launched a "ground-breaking" personal weight loss programme today.
It aims to let users keep enjoying their favourite foods, while training themselves into a healthier pattern of eating.
The weight loss programme is still centred around the Points system, but now uses nutritional data to come up with a new key number – the PersonalPoints.
No food is off limits, meaning cravings and favourites items are still very much on the menu.
Each member has a unique PersonalPoints Budget with food and activity targets and their very own ZeroPoint foods list, from the foods they say they love and can’t live without.
Mindy Grossman, President and CEO at WW, said: “While we all experience life events that can cause disruptions in our routine, we do not share the same experience.
"Everyone’s truth is unique. Everyone’s life is unique. That’s why it’s important to have a weight loss programme that is just as unique as you.
“PersonalPoints is individualised in a way that has never been done before – built around your favourite foods, your metabolism and your goals – so you can still embrace and savour all of life’s moments.
"We give you the tools to build powerful habits – without restrictions, but with results.”
Anna Hill, General Manager of WW UK, added: "We are in the grip of an obesity crisis in the UK and it is imperative that we find a way to help people adopt a healthy lifestyle that is sustainable for the long-term.
"PersonalPoints is our biggest and most promising innovation yet, offering members the flexibility to eat the foods they love and make healthy eating a part of their everyday lives.
"Designed specifically for each individual, no two plans are alike so members can truly live their best life with no restrictions and no deprivation, while still losing weight.
"We also feel encouraged that our new food programme has been clinically proven to decrease hunger and food craving, whilst helping people to increase their physical activity helping them form healthy habits for real life."
Earlier this year we told how WW launched a free programme to help people with Type 2 diabetes.
While everyone is encouraged to see their GP if they think they may be at risk of developing Type 2 diabetes, WW partnered with the NHS and Diabetes UK to allow people to self-refer themselves to the new ‘Healthier You’ programme worth approx. £200.
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