A new look for the Sussexes! Prince Harry and Meghan Markle transform their Archewell website after being included in Time’s 100 Influential People – and ditch their tagline about compassion to focus on ‘global action’

  • Prince Harry, 37, and Meghan Markle, 40, launched Archewell website last year 
  • Set goal to ‘build a better world’ in open letter declaring ‘I am my mother’s son’ 
  • At the time they used pictures of Harry with Diana and Meghan with  Doria
  • Have since changed the site several times with newest update coming today 
  • Ditched ‘Shared Compassion’ tagline for ‘Shared Purpose, Global Action’ 
  • Also included a huge portrait of the Duke and Duchess from Time 100 shoot  

Prince Harry and Meghan Markle have given their Archewell website a makeover after being included in Time’s 100 Influential People.

In December last year the Duke, 36, and Duchess of Sussex, 39, who are currently living in their $14 million Californian mansion, launched the site of their non-profit organisation, in which they vowed to ‘unleash the power of compassion’ and Harry described himself as his ‘mother’s son’. 

The couple have since changed the site several times to update it, with the latest transformation coming hours after they were featured in Time magazine.

The Duke and Duchess ditched their tagline of Compassion In Action  for a new phrase – ‘Shared Purpose, Global Action’.

Meanwhile the homepage also now shows a huge portrait of the couple which was taken at their Santa Barbara home for the Time 100 piece.


Prince Harry and Meghan Markle have given their Archewell website a makeover after being included in Time’s 100 Inspiring People (left, the site earlier this week, and right, the website today) 

There is also a kind of mission statement signed by the Duke and Duchess on the site, which reads: ‘Each of us can change our communities. All of us can change the world.’ 

The site still plugs the couple’s commercial ventures – Archewell Audio, the brand they have chosen for their £30m podcasting deal with Spotify, and Archewell Productions, their chosen name for their Netflix production tie-up said to be worth as much as £100m. 

However the way they have described the organisations has changed slightly.

The Archewell Foundation is now described as ‘an impact-driven global nonprofit that puts compassion into action; uplifting and uniting communities locally and globally; online and offline.’


The site still plugs the couple’s foundation as well as their commercial ventures although the descriptions  have been slightly altered (left, before, and right, after) 

Meanwhile the Duke and Duchess have shared a mission  statement on the site which they have both signed 

Meanwhile the description for Archewell productions has been changed to remove reference to ‘harnessing the power of storytelling’. 

The couple’s original Archewell site featured an emotive letter about Prince Harry, Meghan and their relationship with their mothers. 

It  made no reference to Harry’s father Prince Charles or to his brother William – and royal expert Phil Dampier said at the time that this would not have gone unnoticed by the family.

He told MailOnline at the time: ‘I think William will be slightly worried if Harry uses Diana for any of his charitable or commercial ventures without consulting him, and I don’t think he would be happy if Harry appears to be exploiting his mother’s iconic status.

One of the photographs from the Duke and Duchess’ Time 100 shoot is now featured prominently on the website’s homepage 

‘It’s also very significant that Harry called himself his ‘mother’s son’ but has made no mention of Prince Charles. William is very much following now in his father’s footsteps with his environmental and conservation work.’   

Since stepping down as senior royals in March and moving to the US, the couple have been working towards this moment to officially launch, albeit softly, the website and the philosophy behind their organisation Archewell.

Their decision to leave was based as much about financial as personal freedom and the huge sums gives them the capital to pursue their new lifestyle and public goals.

The couple announced they had secured a deal with Spotify last year. It was commercial deals such as this that put the couple at odds with the impartiality required of those in public service and seemingly led to the permanent split with the Firm.   

The website update came as it was revealed the couple were on the cover of Time magazine as among the most influential people in the world 

Archewell is expected to focus on the issues the couple have been championing during the pandemic and before – racial justice, gender equity, climate change, mental health, online hate speech and empowering diverse voices.

Sussexes ditch letter about Diana for mission statement

Letter shared 31 December:  

A Letter for 2021

I am my mother’s son.

And I am our son’s mother.

Together we bring you Archewell.

We believe in the best of humanity.

Because we have seen the best of humanity.

We have experienced compassion and kindness, From our mothers and strangers alike.

In the face of fear, struggle and pain, It can be easy to lose sight of this.

Together, we can choose courage, healing, and connection.

Together, we can choose to put compassion in action.

We invite you to join us.

As we work to build a better world, One act of compassion at a time.

Harry and Meghan

February 2021 update: 

Welcome to Archewell. Through our non-profit work, as well as creative activations, we drive systemic cultural change across all communities, one act of compassion at a time. 

September 2021 update: 

Shared Purpose, Global Action. Leading the way with compassion 

‘Each of us can change our communities. All of us can change the world.’ 

The foundation’s partnership with a range of academic and tech organisations will include financial support.

Marketing executives have previously predicted Archewell will become a ‘billion-dollar brand’. 

The change to the site comes hours after  the couple were featured on Time magazine’s 2021 100 most influential people on the planet.

Prince Harry and Meghan said they are ‘humbled’ to be featured in the magazine, which included an ‘awkward’ photoshoot and a gushing tribute from a friend who praises them for ‘giving a voice to the voiceless’ and ‘running toward the struggle’ rather than living a quiet life in their California mansion.

The US publication released a glossy and heavily-airbrushed cover on Harry’s 37th birthday showing the Duke of Sussex stood behind his wife with his arms on her right shoulder in the ‘icons’ section of the annual line-up alongside Naomi Osaka, Dolly Parton, Britney Spears and Alexei Navalny.

One critic claimed the cover photo reflected the power dynamic in the relationship, because Meghan is in front of her husband, tweeting: ‘Wow, this photo speaks volumes. There is no hiding who’s in control’. 

But Time’s picture editor, Dilys Ng, who made the final decision on the cover image, said today that the portrait captures the Sussexes’ ‘powerful dynamic as equal partners’.

The couple responded to being named on the list of the world’s most distinguished people with a post on their Archewell website that read: ‘Prince Harry and Meghan, The Duke and Duchess of Sussex, are not only humbled to be part of this year’s TIME 100 through the words of friend and partner José Andrés, but to also write in praise of Dr. Ngozi Okonjo-Iweala for the publication’s annual list of Most Influential People.’

The glossy photos of the Sussexes are accompanied by a profile, branded sycophantic by critics, written by their friend and chef Mr Andrés, whose charity World Central Kitchen is loved by the Sussexes and supported financially by their Archewell foundation in India and the Caribbean.

He wrote: ‘In a world where everyone has an opinion about people they don’t know, the duke and duchess have compassion for the people they don’t know. 

‘They don’t just opine. They run toward the struggle.’ 

Mr Andrés said the couple are ‘blessed through birth and talent, and burned by fame’, adding: ‘It would be much safer to enjoy their good fortune and stay silent. That’s not what Harry and Meghan do, or who they are’.

The Archewell website had featured this picture of a young Prince Harry sitting on the shoulders of Princess Diana, taken at Highgrove in Gloucestershire in July 1986

At one stage, the site featured a more down to earth snap of the couple as they volunteered in Los Angeles 

On the cover Harry is dressed in all black and Meghan in all white on a terrace at their home and then in green smiling at each other and holding hands while walking through their estate in Montecito, California.

In another image they are in matching grey office-style clothes next to a window in outfits chosen by celebrity stylists Clare and Nina Hallwroth, who have recently dressed Brad Pitt and Jennifer Aniston, in pictures taken by Serbian Pari Dukovic. But one critic, a fellow photographer, tweeted: ‘Terrible retouching job. They look CGI’.

Others wrote: ‘This photo looks photoshopped. Also, the way they are positioned is very revealing: it’s the Meghan show and Harry is just the supporting actor’. 

One critic said: ‘Harry looks completely awkward peering behind his wife like this’.

Actress Kate Winslet, who is often regarded by film critics as one of the ‘preeminent actresses of her generation’, and the Ugandan-British actor, Daniel Kaluuya, who portrayed Posh Kenneth in the first two seasons of the British television series Skins, are the two other Britons named on this year’s list.  

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