ASDA's Just Essentials range is being resold at twice the price as the cost of groceries soar.

The popular budget range is on sale at a train station convenience store in Bexhill-on-Sea in East Sussex, with prices 106% higher than at Asda.

Shoppers spotted the range by its distinctive yellow packaging, but the Asda and Just Essentials logos had been covered by white labels.

The price of spaghetti bolognese and beef lasagne shot up to from £1.49 to £2.99 – more than double their price in Asda.

A punnet of blueberries, which retail at 89p in the range, was seen with a £1.75 price tag – this is a 97% increase.

Bargain sweet and sour chicken with rice, and sausage and mash meals, were also marked up from £1.45 to £2.99 – an increase of 106%.


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The shop also stocked the supermarket's old budget range SmartPrice, but have scribbled out the branding on a packet of lard.

Customer Jenny Turner-Reeves uploaded snaps of the meals to Facebook.

She wrote: “So Asda decides to make an essential range to help those struggling now whatever your opinion is on it they tried.

"I went into a shop today and found the photos attached.

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"This shows Asda meals which are under a pound each instore being resold for £2.99."

Social media users were left in shock at the brazen price inflation.

One person said: "This is truly shocking unbelievable."

While another added: " The essentials range are struggling to get items in stock and people like this make matters worse."

A spokesman for Asda said the supermarket giant was "aware" of the reselling.

He said: “The Just Essentials range is exclusive to Asda, and was recently introduced to help families during the cost of living crisis.

"We are aware of this example of reselling and would encourage customers to only buy these products directly from Asda to ensure they are receiving the best in quality and value.’’

Southern Rail which runs the train station said it "fully understands the community's concerns and will speak to the tenant."

It comes after The Sun revealed Asda has placed a limit on the number of items shoppers can buy from its budget brand.

customers can buy no more than three of the same item from the Just Essentials range, both online and in store.

But there is no limit on the overall number of items you can buy.

Asda said it has been forced to put the restrictions in place because the range has been so popular.

Mum-of-two Hollie Hutchinson recently tried Asda's Just Essential's range and created a meal plan on how to feed a family of four for £4.

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Meanwhile, we found out from a supermarket expert how you can get your weekly shop cheaper in every aisle.

We also revealed the cheapest supermarket in the country – and it's not what you expect.

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