Fox’s telecast of Super Bowl LVII on Sunday night brought in an average 113 million viewers, according to Nielsen.
That means that the Kansas City Chiefs’ victory over the Philadelphia Eagles reached a 1% larger audience than last year’s game between the Los Angeles Rams and the Cincinnati Bengals on NBC. These statistics indicate Nielsen’s time zone-adjusted fast national measurements from both events, with this year’s number including viewership across Fox, Fox Deportes and digital Fox and NFL properties. Last year’s 112 million viewers came from NBC, Telemundo, Peacock, NBC Sports Digital, NFL digital platforms and Yahoo Sports mobile properties.
The Super Bowl took place at the State Farm Stadium in Glendale, Ariz. and kicked off at 3:30 p.m. PT/6:30 p.m. PT. Along with the game itself, the telecast included a highly anticipated halftime show by Rihanna, the global pop star who hasn’t released an album or performed a full set in six years. (Variety confirmed after the show that her gestures at her belly were, in fact, a pregnancy reveal.)
Additionally, Fox aired a host of big-budget and conversation starting ad spots such as T-Mobile’s “Grease” homage featuring John Travolta, Zack Braff and Donald Faison, and Tubi’s “Interface Interruption” ad that made it look like viewers’ TVs were changing channels away from the game.
For additional comparison, the 2021 Super Bowl between the Tampa Bay Buccaneers and the Kansas City Chiefs drew 91.6 million viewers.
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