‘We’ll only cut cake!’ Tesco puts forward its ‘Christmas Party’ manifesto in playful new advert – promising to scrap bedtimes and hold referendum on the ‘best’ festive movie
- Supermarket chain has released its one-minute new Christmas advert
- Retailer satirises political party’s campaign message with playful scenes
- Describing itself as the ‘Christmas Party’, Tesco pledged to give ‘more pigs in blankets to more people’ and ‘only cut cake’
Tesco has put forward its ‘Christmas Party’ manifesto in a playful new Christmas advert poking fun at UK politics.
The supermarket chain unveiled their new 60-second ad today, which satirises political party’s video campaign messages.
The clip opens with a coastal view before unveiling the ‘Christmas Party”s rosette, featuring a mince pie.
Panning to a busy high street, the narrator says: ‘Britain, there’s a joy shortage so we at Tesco have created the Christmas party to help.’
Showing a family digging into their annual festive lunch, they continued: ‘We promise more pigs in more blankets for more people. Award-winning wines that deliver on budget.’
Poking fun at the government’s mini budget, the tongue-in-cheek voiceover added: ‘The only thing we’ll cut are prices and cake!’
Tesco unveiled their new one-minute Christmas ad today, which satirises political party’s video campaign messages. The clip shows various families sitting down for their Christmas lunch
Poking fun at the government’s mini budget , the tongue-in-cheek voiceover added: ‘The only thing we’ll cut are prices and cake!’
Advert shows two mothers opening the doors to some Christmas carolers, who double up as ‘Christmas party’ campaigners. They pledge to ‘scrap all bedtimes’ in their manifesto – much to the delight of the children.
The ‘Christmas Party’ rosette features a large mince pie, which is then printed on the retailer’s delivery vans
What’s more, the supermarket then promised to deliver the UK’s second most divisive referendum – i.e. whether Love Actually really is the best Christmas movie of all time.
The clip jumps to a family watching the hit 2003 in matching red pyjamas.
In response to a moody teenage boy saying it’s ‘not actually’, his mother gave him a playful nudge.
After this, the advert shows two mothers opening the doors to some Christmas carolers, who double up as ‘Christmas party’ campaigners.
The ‘Christmas Party’ jokingly promises to deliver a referendum on the nation’s favourite Christmas movie. It then shows a scene of a family watching Love Actually, which this moody teenage boy says is ‘not actually’ the best film
Another scene shows a mother resembling a politician and cutting the ribbon to officially declare her dining room ‘open’ for Christmas dinner
Telling the family about some of the festive prices through the medium of song, they then pledge to ‘scrap all bedtimes’ in their manifesto – much to the delight of the children.
The following scene shows another mother cutting the ribbon to officially declare her dining room ‘open’ for Christmas dinner.
The final full scene shows a man panicking after thinking he’d missed his street’s bin day – only to find out that he was dragging them out just in time, prompting him to drop to his knees with joy.
The hilarious advert ends: ‘We stand for joy. We are the Christmas party.’
The advert opens with this scene of British coast before the ‘Christmas Party”s rosette appears on screen
Last year, Tesco were hit with over 1,500 after their advert depicted Father Christmas bearing a Covid passport.
Set to Queen’s track Don’t Stop Me Now, the 90-second clip celebrates overcoming obstacles to get in the festive spirit.
It began outside of a Tesco store, with a customer set on trying to make sure she has everything prepared for Christmas. The ad then followed her on her journey home where she encounters merrymakers overcoming anything that is thrown at them.
But in one scene a reporter appears on TV with the ‘breaking news’ that Santa could be quarantined. He is then shown presenting his Covid vaccine pass at border control, showing he can be let into the country.
The Tesco ad follows her on her journey home where she encounters merrymakers overcoming anything that is thrown at them
The Advertising Standards Authority (ASA) said the bulk of complaints were from viewers suggesting the festive ad is ‘coercive’ and ‘encourages medical discrimination on vaccine status’.
The UK regulator said it is currently investigating the complaints to decide whether to take further action.
A spokesman for the ASA said: ‘We’ve received over 1,000 complaints regarding this ad.
‘We are currently carefully reviewing these complaints to determine whether there are any grounds for further action.
‘The large majority of complaints assert that the ad is coercive, and encourages medical discrimination based on vaccine status.’
Following its release at the weekend, anti-vaxxers – including former I’m A Celebrity star Gillian McKeith, 62 – launched a #BoycottTesco campaign on social media over its inclusion of a vaccine pass.
Twitter user Corrine Coles said: ‘Did I really just see a Christmas TV ad on ITV for Tesco to Queen’s ‘Don’t Stop me Now’ hit with families having fun / flying abroad etc & then a guy smiling flashing up his smart phone with a COVID passport on it??
‘Omg screaming in fear I am NEVER shopping at Tesco again #boycottTesco.’
A third added: ‘Tesco is the latest company to show its support for medical apartheid with Santa showing his proof of vaccination.
What are you selling? Food, or agenda?’
Others took pictures of torn up Clubcards to voice their disgust at the advert.
Tesco said: ‘We respect everyone’s views and we know that Christmas is a hugely important time for many of our customers and, after last year’s events, that is truer now than ever.
‘We set out to create a campaign which took a light-hearted view on how the nation is feeling and it has been well-received by colleagues and customers.
‘We are still in the midst of a pandemic and the advert reflects the current rules and regulations regarding international travel.’
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