THE Apprentice returned to BBC One last night, with candidates given the task of designing a cruise brand, but the boys’ team were plunged into the depths of failure by their turd-like logo.
Harry Mahmood – who was on the hit show along with other 15 other hopefuls in a bid to secure a £250,000 investment for their business – became the first to get the boot when his team lost the challenge.
The loss has left some viewers raging, with all of them storming to Twitter with the exact same complaint: that it’s a “fix”.
One commented: “There is no way a group of young adults would pick these FONTS from Microsoft word art 2002. What is going on? It must be fixed”.
“That firing definitely confirmed The Apprentice is fixed. The guy who created the worst logo ever seen stays and the guy who tried to challenge it is fired”, raged a second.
A baffled third asked: “Is The Apprentice a fix?! Why was Harry fired? So confused…”
“The reason they lost was the sh** logo…so let’s fire the guy who tried to stop them using it. Total fix”, fumed a fourth.
While a fifth simply wrote: “Fix”.
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Among the girls’ team was Kathryn Louise Burn, who made her reality TV debut on The Island with Bear Grylls.
The 29-year-old seemed up to the task given she’s actually worked for a travel agency in the past, but the team hated her brand name and their logo ended up a little too stuffy.
Even so, they managed to remain afloat while Harry and his team mates, Akshay Thakrar and Akeem Bundu-Kamara, capsized along with their logo.
Despite the intention to create a design depicting a man transforming into a wave, the end product looked closer, as Harry said, to “slime” or “a bogey”.
Alan Sugar’s assistant, Karren Brady, was horrified at their final pitch.
She said: "They've come up with this half man, half rotten banana logo but where is their brand name? It's completely ludicrous that they haven't included that in the final proposition”.
Lord Sugar felt much the same, calling the logo a “turd”, before sending a “disruptive” Harry packing.
He announced: “You’re fired!”
The Apprentice’s Kathryn Burn has secret reality TV past and looks totally different without make-up
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