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Nearly a third named creative writing as one of their favourite hobbies – however, an average of four ideas are discarded for every one that gets developed. And despite their dreams, over half (55 percent) fear they will never finish writing the album, novel or movie script they aspire to create. Tanya Weller, Director of Samsung Showcase, KX, which commissioned the research, said: “It’s fantastic to see so many Brits have a passion for creative writing.

“At Samsung KX, we want to provide people with the skills to see their creative writing through to the end, as our research shows many struggle to keep their creativity long enough to finish. 

The study also found more than half (58 percent) believe being outside helps boost their creativity. 

It emerged that Brits feel most creative when they are ‘at one with nature’, and specifically when they are by a body of water like a lake, or the sea. 

A further 59 percent believe technology enables them to be more creative, with laptops (37 percent) and smartphones top of the list (32 percent). 

But just under a third (31 percent) find daily life too tiring to dedicate any more head-space to something creative, while one in three are just ‘uninspired by their daily surroundings’. 

And 45 percent lose interest in a creative endeavour before finishing it, while 43 percent simply lack the confidence to see a project through to the end. 

Almost half (47 percent) believe being a professional creative, like an author or musician, is their ‘dream job’. 

It also emerged adults spend an average of two hours and 12 minutes a week on creative projects. 

But they’d like to spend a further 90 minutes weekly if they only had more time, according to the OnePoll research.

Presenter and songwriter Chelcee Grimes, who has written lyrics for the likes of Dua Lipa and Kylie Minogue, will host a live panel event at Samsung KX on Friday 25th June alongside George the Poet and outdoors adventurer Alastair Humphreys. 

The event will explore how and why truly disconnecting and choosing to work outdoors can be a fruitful creative pursuit, how technology has evolved to enable us to create outside, and how finding inspiration for written work can be found in the places where you least expect to find it George the Poet said: “Being outdoors definitely helps my creativity.

“Something about the sounds, colours and senses of being outdoors really helps me focus and the ideas just flow. 

“The inspiration for my latest poem for Samsung KX ‘Natural Poetry’ came from a day at Epping Forest taking in all the beauty – the scenery was inspiring, and it was a pleasure to put that moment into words”.

Tanya Weller added: “With our ‘Wild Writing’ series, we hope to inspire and teach people to take their passion for creative writing outside, using the Galaxy Book Pro 360 to unleash their creativity through to the end.”

Head to the Samsung KX website to watch George’s latest ‘Natural Poetry’ work and book tickets to be a part of the live panel discussion on Friday 25th June at 7:30pm, with host Chelcee Grimes, George the Poet and Alastair Humphreys.

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