Holly Willoughby has said people like to have her "figured out" and "pigeon-holed" in a cryptic message following her queue-gate scandal.
Last month, Holly and her This Morning co-star Phillip Schofield were accused of hopping the queue to see Her late Majesty lying-in-state at Westminster Hall in London.
The ITV duo faced a huge backlash from the public, with some calling for the presenters to be sacked from their TV jobs as a petition was launched.
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ITV defended them in a statement before Holly and Phil addressed the claims on This Morning, insisting they didn't skip any queues and had obtained media accreditation to the hall.
Holly, 41, has now given fans insight into how she's felling after the scandal in a journal entry on her website Wylde Moon, her lifestyle brand which just celebrated its first birthday.
The TV star opened up in the post about how people see you and how her beloved Wylde Moon brand has helped her rediscover her identity.
She said: "I’ve had to become a businesswoman.
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"I know for some people some of the things we speak about come as a surprise because people like to have you figured out and pigeon-holed.
"Wylde Moon is very much my inner-self and a passion project.
"It has brought me back to who I am."
It comes after ITV viewers claimed Holly had been "up all night crying" about the queue-jumping allegations.
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Concerned This Morning fans thought she looked like she'd been emotional ahead of her hosting duties today for Wednesday's instalment of the morning show.
Body language expert Inbaal Honigman reckoned she looked "shaken and upset" and "clearly emotional" by the drama.
Holly addressed the claims over a montage
She said: "We were given official permission to access the hall, it was strictly for the purpose of reporting on the event for millions of people in the UK who haven't been able to visit Westminster in person.
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"The rules were that we would be quickly escorted around the edges to a platform at the back, in contrast, those paying respects walked along a carpeted area beside the coffin and were given time to pause.
"None of the broadcasters and journalists there took anyone's place in the queue and no one filed past the Queen."
She added: "We, of course, respected those rules – however, we realise that it may have looked like something else.
"And therefore, totally understand the reaction."
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