MORRISONS has made a big change to prices on hundreds of products – and its good news for customers.
The supermarket chain has slashed prices on 460 products including beef mince meat, crumpets and floor wipes.
Included in the list of reduced items is 500g of 5% lean beef mince for £4.89 down from £5.25.
Meanwhile, shoppers can get Filippo Berio Extra Virgin Olive Oil 500ml for £4.50 down from £6.49.
Plus, you can pick up Warburtons Giant Crumpets for 75p down from £1.10 and Dettol Lemon and Lime Floor Wipes for £1.50 down from £2.25.
The offers are available in all of Morrisons 499 supermarkets with the majority of the products available online too.
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Morrisons said its recent move meant prices on over 1,000 products had either been locked or dropped since the start of the year.
Rachel Eyre, chief customer and marketing officer at Morrisons, said: “In January we cut the price of 1,000 products and committed to keeping them at that price for at least eight weeks.
"We’re now going again with a second wave of activity to keep prices locked low well into the spring."
How do the prices compare?
Of course you should always shop around when looking at buying any products.
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Just because Morrisons has slashed prices on some of its products, that doesn't mean you can't get them cheaper elsewhere.
Websites like trolley.co.uk let you compare thousands of products across a number of major supermarkets.
The website is based on online prices only, but it helps give you an idea of whether you are getting the best value for money on something.
Supermarkets change their prices often, sometimes daily.
We checked out prices on 12 of the products that Morrisons has reduced to see if it was the cheapest retailer.
On four of the products, it is actually cheaper to buy them elsewhere, while on one product you can get it for the same price as Morrisons.
The remaining seven products are cheapest at Morrisons.
For example, Morrisons is selling its beef mince meat for £4.89 but Tesco and Asda are selling the same size for £3.29.
Tesco is selling the same size for £3.29 while Aldi's like-for-like version is also £3.29.
Whereas Morrisons is selling a 375g bag of Birds Eye Garden Peas for £1.40 and this was the cheapest price we could find.
How supermarkets are getting competitive on prices
In September 2022, Morrisons slashed prices on 150 products online and in-store, reducing everything from meat, to rice, pizza and bread.
In January, it dropped prices on 1,000 everyday products to help customers through the "January squeeze".
The following month, it dropped prices on more than 60 own brand products.
It comes after inflation hit 10.1% in January – after falling from 10.5% in December.
Meanwhile, grocery price inflation hit a record 16.7% in January, according to analysts Kantar.
It means the cost of everyday essentials is rising, squeezing people's wallets and purses.
But some supermarkets are locking in product prices or dropping them to try and retain customers' business.
In January, Sainsbury's launched a price-dropping campaign, meaning over 300 products now match Aldi's prices.
At the same time, Tesco froze prices on more than a thousand everyday products until April 10.
In February, Waitrose announced it was investing £100million in to cutting prices on hundreds of its own-brand products.
How can I cut the cost of my shopping at Morrisons?
If you're set on heading to Morrisons, there's a few things you can do to save money on your next visit.
A number of supermarkets, including Morrisons, sell wonky veg to customers at discounted prices.
Most of the time the quality is still just as good but itsjust slightly misshapen.
Shoppers can buy a £3 box for delivery while the larger £5 box contains enough fresh fruit and beg to feed a family of four for five days.
The supermarket also sells "Magic Bags", which are full of surplus food and sell for £3.30 when they're worth £10.
You can get everything from fresh fruit and veg, to milk, cheese, bread and baked goods.
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You just have to download the Too Good to Go app, search for your local Morrisons store and reserve your Magic Bag to collect at a later date.
You can get personalised offers and exclusive discounts through the My Morrisons app too – and it's free to download.
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