Mar-cheese-i: TikTok is obsessing over viral new espresso martini with PARMESAN – and social media is insisting it’s delicious despite the odd pairing
- A TikToker named Jordan Hughes posted a clip making the unusual drink
- His video inspired others to try it too, and it’s now taken over the web
- While the idea of the pairing left some repulsed, many said it was delicious
There’s a viral new drink gaining popularity on TikTok at the moment, and it’s caused quite the uproar – an espresso martini with parmesan cheese.
Last month, a famous TikToker who has branded himself as the ‘cocktail guy,’ named Jordan Hughes, went viral after he posted a clip of himself making the unusual drink – and it inspired others to try it out too.
And while the idea of the unexpected pairing left some people repulsed, many have vowed that it’s actually delicious after tasting it.
‘A bartender friend of mine told me that I had to make an espresso martini with parmesan cheese in it,’ Jordan began in the clip, which had more than 272,000 views at the time of writing.
‘He could just be trolling me, but I want to try it.’
Say what? There’s a viral new drink gaining popularity on TikTok at the moment, and it’s caused quite the uproar – an espresso martini with parmesan cheese
Last month, a famous TikToker who has branded himself as the ‘cocktail guy,’ named Jordan Hughes, went viral after he posted a clip of himself making the unusual drink
Don’t knock it ’til you try it: It inspired others to try it out too – and while the idea of the unexpected pairing left some people repulsed, many said it’s delicious after tasting it
I mean, you just have to try it 🧀 #cocktail #espressomartini #bartender #mixology
The TikTok showed him mixing espresso, coffee liqueur, vodka, a ‘pinch’ of sea salt, and ice before straining and pouring it into a ‘chilled glass.’ He then grated some parmesan cheese over the top of it.
‘This feels crazy, my goodness,’ he joked. ‘OK, let’s try this monstrosity.’
After taking a sip of the concoction, Jordan told his followers that it was ‘awesome.’
Soon after, many others decided to film themselves making and tasting the drink, and it quickly became a viral trend.
Another TikToker, named Miguel Buencamino, who is well known on the app for making drinks, shared a clip of himself giving it a go last month, and he branded it as ‘delicious.’
A third user, named Evie, also joined the craze, and she said it was ‘so good.’
‘I’m probably gonna top all of my espresso martinis with cheese now, thank you internet,’ she added.
According to Food & Wine, the drink works because the ‘umami’ in the cheese ‘balances out’ the ‘bitterness’ from the coffee.
‘A bartender friend of mine told me that I had to make an espresso martini with parmesan cheese in it,’ Jordan began in the clip. ‘He could just be trolling me, but I want to try it’
The TikTok showed him mixing espresso, coffee liqueur, vodka, sea salt, and ice before straining and pouring it into a ‘chilled glass.’ He then grated parmesan cheese over the top of it
Success! ‘This feels crazy, my goodness,’ he joked. ‘OK, let’s try this monstrosity.’ After tasting the concoction, Jordan told his followers that it was ‘awesome’
Another TikToker, named Miguel Buencamino , who is well known on the app for making drinks, shared a clip of himself giving it a go last month, and he branded it as ‘delicious’
Ok ok… Its time to finally make this monstrosity… the PARMESAN(?!) Espresso Martini. This idea was initially suggested by the talented @thebittergringo and with @highproofpreacher’s stamp of approval, I knew I had to try it… and I’m not gonna lie y’all, this was astonishingly delicious. I typically put a pinch of salt in my espresso martinis anyway but that savory, cheesy, funky salinity you get from parmesan is just unmatched and worked perfectly in this cocktail. I would not be surprised to see this pop up at more bars soon, but y’all already know that would be a $24 cocktail 😂 TL;DR: You need to make this, its so good. •••••••••••••••••••••••••••••••••• PARMESAN ESPRESSO MARTINI •••••••••••••••••••••••••••••••••• * 2 oz Vodka * ½ oz Coffee Liqueur * ½ oz Simple Syrup * 1 oz Espresso * Grated Parmesan (Garnish) •••••••••••••••••••••••••••••••••• Instructions: Combine the all of the ingredients except garnishes in a cocktail shaker with ice. Shake, double strain into a chilled coupe. Grate fresh parmesan over top. Serve and enjoy. – #cocktails #drinktok drinktokidrinkrecipesmakeadrin#makeadrink #cocktail #holycityhandcraft #recipereels #espressococktails #espressomartini #espresso
‘Despite the sticker shock one might feel about this combination, coffee and cheese historically do play well together – think of tiramisu, which calls for mascarpone and espresso, Scandinavian kaffeost, which features actual cubes of cheese in coffee, and even the American staple breakfast pairing of a bagel with cream cheese and coffee,’ the outlet explained.
Even so, some social media users were still skeptical.
‘No, no, no, no, NO,’ wrote one user in response to Jordan’s video, alongside a throwing up emoji.
‘What the?’ someone else asked, while a third person said, ‘Um nope.’
Other commenters, however, were more intrigued – and supportive. A different user wrote: ‘Coffee and cheese pair beautifully, clever call.’
‘I’m in love with Espresso Martini as well as parmesan… What could possibly go wrong?’ asked someone else.
Another comment read: ‘In Columbia they put cheese in their coffee and it’s tasty, so why not in an espresso martini?’
While chatting with The New York Times, Jordan reflected on the internet’s reaction to his video.
A third user, named Evie , also joined the craze, and she said it was ‘so good’
Approved: ‘I’m probably gonna top all of my espresso martinis with cheese now, thank you internet,’ she added
Some social media users were skeptical, while others were intrigued, and they took to the comment section of Jordan’s post to share their thoughts
i had to try it 🤨🤨🤨 #parmesancheese #espressomartini #fyp
‘Bartenders and home enthusiasts alike have been sending me photos and videos of themselves trying it, or making an Espresso Martini with parmesan for guests at the bar,’ he explained.
‘So far, it’s a pretty small minority of people who are disgusted by it after trying it. But the overall response overall is along the lines of: “Wow, this is so weird and fun and amazing, and I want another one.”‘
He also shared some tips on making the perfect espresso martini with cheese, and he suggested parmesan that’s 24 months old.
Jordan added that grating the cheese finely is key, because if the flakes are too big, it won’t ‘integrate into the cream atop the martini.’
‘The cocktail sounds a lot weirder than it actually is, but that thin layer of finely grated parmesan genuinely complements the bitter coffee with a subtle savory and salty element,’ he added.
‘Don’t go overboard with the parmesan though… your Espresso Martini is not a plate of pasta.’
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